Every Sunday I'm going to post a vintage Betty Crocker ad and try to find out a little bit of history about the product in the ad. I thought it would be fun to mix things up a bit as I get back into making the cookies.
The first Sunday ad is:
Custard Chiffon Cake
I just love this ad! The beautiful pink icing on the light, fluffy cake. This cake has you making a custard first and then adding it into the batter later on, hence the name.
I found out from my beloved Wikipedia that in 1927 the Chiffon cake was invented by a Californian Insurance Salesman named Harry Baker (tee hee). He was a caterer in the local area. Twenty years later, he sold his secret recipe to General Mills. Betty Crocker introduced the newly named Chiffon cake in 1948. A booklet was published that year with 14 recipes and variations of the cake. I so want a copy of that booklet for my collection. Here is a picture of it:
The Researching Food History blog has an awesome entry about Chiffon cake here.
Did you know that in America, March 29 is National Lemon Chiffon Cake Day - awesome!
Chiffon Cake, "The biggest cake-making news in a century!"